Projects
Here is what I enjoyed creating, recently.
ADVIDA COMPOUND
SEO & Digital Brand Strategy
ADVA is an authentic sustainable developer, offering Integrated Cities, Luxurious Properties, and Real Communities, Since 2019, We Offer an Exceptional Lifestyle, introducing 11 years of Experience by the real-estate Developer and our Founder Mr. Ahmed El-Shennawy, who aimed at creating a legacy with outstanding stories in real estate developments in Egypt. ADVA's recent project in New Zayed is defined by luxurious designs, introduced by a successful collaboration with the sister companies in construction and interior design to start this chapter with ADVIDA Project all over 5 acres.
Cairo West, Egypt
Cairo Dental Arch
Concept Creation & Creative Writing
I came up with a concept that mixes the general term of curved structure or gate shape with the medical term which refers to an upper or lower denture to differentiate and highlight what our event stands for. I focused on creating a passageway for dentists. A curved point of view than other dental exhibitions and conferences.
Cairo, Egypt
BiznEX Expo 3rd
Digital Brand Strategy & Copywriting
BiznEX has experienced leadership over the years by acting as a world-class guide for all businesses in Egypt to capture expansion and growth opportunities. As an annual business hub under the patronage of Egypt’s Prime Ministry and the Ministry of Investment and International Cooperation, it’s considered the most professional investment platform in MENA region,
Cairo, Egypt
Egypt Retail Summit
Brand Creative Writing
Website & Social Media
Egypt Retail Summit is an annual summit created by BiznEX Holding and retail experts to create a unique retail-summit ambience, where the key market players come together, build relationships and share their knowledge.
Nile Ritz, Egypt
Seniors Hotel
Creative Scriptwriting
Seniors is a great blend of care and luxury in a cozy residential-hotel specifically created for serving the elderly in Egypt.
Its aim is about providing the care and convenient resources for the seniors through supporting the socio-economic and health initiatives, meeting their special needs to live in a comfortable place, where everyone feels home.
22 Avenue
Creative Writing & Concept Creation
Here we are passionately creating a place for Both Families and business outings. Reshaping the possibility of Placing Avenue 22 as a main player in the area with a new look that this place deserves.
A place where everyone want to go and look forward to.
Giza, Egypt
Global Medical City
Branding & Concept Creation
Here we are creating the kingdom of healthcare experts that the patients deserve. This place is made to provide healthcare facilities with the best quality staff and equipment. Global medical city is represented as a leading healthcare provider that patients trust for comfortable luxurious and reliable healthcare. [GMC] is helping people from around the globe everyday to lead a healthier lifestyle.
Client
YAS Holding
Abu Dhabi, UAE
Creative Campaign Concept
Every patient who arrives to a hospital, he arrives feeling sick, but then he regain consciousness or wake up, and the first thing he does, is blinking. If he is feeling well, this blink will be attached with a smile.
Any project is created upon an existent need in the target audience and this project is made upon the most common need in all human beings; The health/ well-being
But what else our target wish to have beside this need?
We have a need for affection.
Affection is how people show to each other how much they care.
This campaign is created to satisfy the common humans beings need for affection and express the medical care role in the most professional, yet simple way.
Find below more about the detailed approach
BiznEX Holding - TV AD
Scriptwriting / Voiceover Directing
I related BiznEX services with everyone's dream which is to have an ongoing business and this campaign is meant to communicate a promise of limitless guidance along the investment journey.
London, UK
Everybear Agency
Concept Creation & Creative Naming
Everybear is a leading advertising agency with a proven track record and specialization in crafting designs from concept to outdoors.
It's all about creating brands that outstand, and its services focus on a powerful showcasing of your brand, which is shaped for speaking to your audience.
It's out there since 2006
Cairo Egypt
Paytabs
Creative Campaign Concept
The core role of Paytabs brand relies on transferring and receiving cash in the easiest way, with different options and facilities. So, I created an-easy-to-remember slogan for the awareness campaign of this brand which is based on Dubai, UAE and interested to compete in the Egptian market, but has missed communicating with the Egyptians with their language and simple way.
Cairo Egypt
EL Ashiry Space
Conceptualizing
Ahmed El Ashiry is a youthful and talented interior designer. He has a selective client list where he exceed in doing what he does best, which is "Creating Homes".
Here we came up with a symbolic logo for his company which is kind of a signature that he make in every home he creates.
Cairo, Egypt
Ayla Kitchen
Conceptualizing & Creative Writing
Ayla in Arabic Pronounced A’YLa Which Means Family, so they can all relate to our brand. Family isn’t just a term, it’s a feeling of being taken care of and being there. Which strengthen our brand by humanizing it.
London, UK
EL Koubasy - Juice Products
Branding & Social Media
ElKoubasy is a leading company at Food & Beverage sector, with 60 years of experience, as it's well known with manufacturing, supplying and producing juices across Egypt and the Middle East.
The company logo was lacking a concept, while depending on an outdated technique in coloring, effects and elements, that's why it needed what could convey its power and energy, yet seems appealing to the wide audience in today's market.
eLiver
Creative Concept Creation
Delivering business can get tricky, so i wanted for the concept to touch the end-customer emotions by building the essence of the brand on the idea of being happy when receiving his/her package.
eliver can deliver, even a dot!
Dubai, UAE
