Our Challenge
All businesses experienced a regression in the last few months before the event, so they didn’t feel safe in investing by any mean.
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BiznEX uses government ministries presence to encourage their business and elevate their exposure.
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When we approached BiznEX expo, it has a history in being in the market for so many years, but just 2 years in executing outstanding event, and it had very little branding to date.
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So we intervened when the event was in public launch-phase of its 3rd edition, it was seeking guidance on all things related to the brand, especially in messaging.
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At event launch, we aimed to address accurate communication of the event mission, and the merger of 2020 regression and the brand vision
Our Approach
I worked closely with the design team to create a new brand identity and logotype that better conveys the values behind executing the event despite all the circumstances, so we communicated to a broader target audience as savers for their businesses, with the aim of building a trust in the brand.
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The new brand embodies the attributes of consistency, relevancy, credibility, and appealing.
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We are going to take an advantage from the fears of the target audience who are business owners and entrepreneurs and deliver them a message to take a step forward and consider every business opportunity.
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We want to urge them on never forgetting one of 2020 lessons; Don’t be satisfied with having ongoing business but invest in the time you think you are safe and strive more business opportunities in a position of strength after weakness.
CreativE Concept
We used elements to express the expo identity and indicates that BiznEX 2020 event is contributing to the investment world with the goal of capturing expansion and growth opportunities.
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Communications
We linked BiznEX role with the government vision in Egypt, to give the brand the exposure it needs, building a brand promise and delivering it.
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“Yesterday” referring to 2020 year, it was disappointing, and tomorrow is always promising to hunt the next opportunity, so we used “tomorrow” in the event slogan to be promising enough to indicate that the event is the recovery for every entrepreneur.
Commercial Zone [ GROWTH ]
A various collection of commercial brands target the expo to expose and meet with potential buyers and likeminded investors for franchising, exporting and partnership opportunities through representatives from Middle East, Gulf and European countries.
Services Providers Zone [ SUPPORT ]
Dozens of service providers and experts are motivated to support other entities with the best service quality, along with superior customer experience.
Real Estate Zone [ TIMELESS ]
Where any business will get the exposure it needs, which brings together top-level real estate professionals and provide an end-to-end service.
Interactive
The social media strategy focused on 3 platforms
- Facebook was the main platform in the lead generation
- Linkedin is the main platform in the awareness and lead generation phase, as it’s completely B2B
- Instagram was just for awareness with educational content
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Advertorial & Marketing Materials
Built on the new logo, we were tasked with creating catalogue and printed materials around the theme: BiznEX is continuing in evolving businesses over the history.
