DIGITAL MARKETING PROS

Pros

Image-based, which works well for property

Higher engagement than many other platforms

Posts can be easily seen by those outside your network

Cons

Engagement is declining, making it hard for newer accounts to gain traction

No guarantee that your followers will see your posts

Conversion is fairly low, making it unlikely to directly produce sales

Overview

Selling property naturally relies on photography and video, making image-based Instagram a great platform for estate agents. This is especially true if you sell high-end properties, as aspirational images tend to work really well .You can also use locations and hashtags to help others discover you. At the time of writing, #property has been used on almost 9 million posts.

As you don’t necessarily need to come up with long captions to accompany your posts, Instagram doesn’t have to be as time-consuming as some of the other social media platforms. However, as with all of them, consistency is key. You will also have to put in some time to engage with other users, as this will help your following to grow.

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This popular platform is probably the best social channel for real estate agents. There are many reasons for this, but here are the most important ones:

• It’s the social media platform with the largest user base — 190 million active users in the US and 2.85 billion worldwide, according to Omnicore Agency

• It has built-in marketing tools that allow you to target specific demographics and neighborhoods

• According to Hootsuite, ⅔ of Facebook users visit a local business page at least once a week. You can use this opportunity to connect and create relationships with repeated visitors to your page

• Through organic reach and paid ads, you can increase brand awareness, gain more leads, and maximize listing views

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Perhaps you wouldn’t think of LinkedIn as your first choice of a social media channel to support your real estate marketing. However, before selling properties, you need to create connections with your future clients, and LinkedIn is a great place to achieve that. Here are a few reasons why:

• According to Oberlo, 37% of US adults aged 30 to 49 years old use LinkedIn. Considering that this age demographic is very likely to look for and purchase a home, then using LinkedIn makes perfect sense.

• Being active on this platform can help your business be perceived as a professional and capable agency.

• It’s a great B2B place to network, so you can connect with the best realtors in your local area and exchange expertise .